Herschel got its name from a small town in Herschel Saskatchewan which is the top photo. The map is where they do the majority of their operations in Vancouver.
I created this test deck for VML as they explored options on look and feel for the Herschel brand. After studying Herschels aesthetics and listening to a podcast where they spoke about thier values and how they got their start. I went with warm brown tones and a paper textural design.
here is a gif I made that playes on the second slide of the deck